mcbrother & mcbrother
Posted on 05. Mar, 2010 by Seth in entertainment
words > TROY R. WELLS
Sibling rivalry is not a new idea. Brothers have fought and competed since the dawn of time. Some grow closer as they get older, and others just talk at holidays. For Justin and Chad McClure, their common passion and skill has brought them together, not only as family members, but also as creative collaborators and business partners.
Justin, 32, and Chad, 29, are family men, tireless workers, and insanely talented motion graphic artists. Growing up, they always had a creative bug that would find them making their own movies with their parents’ camcorder. “We had to have dropped that thing 30 times,” Justin recalled. “By the end of its life it was covered in duct tape.” Ever resourceful, they both recalled their lo-fi techniques to get the job done—taping audio equipment to their camera, or cheesy feet-shooting techniques for their horror flicks. It probably hints at their creative process today.
Both brothers are, in a sense, self-taught. Both graduated from Fort Hays State with BFA’s in graphic design and headed into the field. Justin took a job in Chicago and fell into motion graphics when he was working as an art director, making presentations that would wow the client. Chad seemed to take his cue from Justin and followed down the same path. They both cultivated their natural knack, and its seen them work with clients at a national level.
Coming home seems to have been important to them. They’ve both been back in Wichita for a while. Justin, who has been on his own for 2 years, and Chad, who most recently worked for Intake Studios, now sit across from each other in the same office. “I called my mom right before it all went down, and she cried a little,” Chad said.
What mother wouldn’t be proud to hear her boys are working together. Though not the official brand yet, The Rivalry as they call their new structure or business model is still a work in progress. I don’t know if they have a good way to explain it, but the work is rolling in and there is plenty to do.
Both are perfectionists. They want to make work that is stellar and not merely okay. If they can’t do it, they will find the right person to work with, and the result is going to be worth the effort. Working with each other and with others offers something few brothers crave. Criticism. Getting the feedback they need to accomplish their joint goal.
The McClure brothers work long hours, but when they have time to get away, they fish. Though their rivalry isn’t as prevalent as when they were younger, I’m sure they both still have their own fish stories to tell about each other when they get home.
You can check out the McClure borthers’ work at justinmcclure.tv and chadmcclure.tv.
